So much career advice for women addresses how to succeed in the static business world of yesterday and today. But that world, says former Wall Street powerhouse-turned entrepreneur Sallie Krawcheck, is changing—and fast. In fact, we are on the brink of what Krawcheck calls the Fourth Wave of feminism, one that will usher in unprecedented opportunities for women in business.
This all is being driven by the fact that the business world is evolving in ways that play to women’s strengths. Because in the increasingly complex and connected world of tomorrow—one in which communication and collaboration rule the day—the skills and qualities needed for success are ones that women inherently possess. And by owning and investing in those qualities women have more power than ever.
Here Krawcheck draws on her experiences at the highest levels of business, both as one of the lone women at the top rungs of the biggest boy’s club in the world, and as an entrepreneur, to show how women can tap into this growing power to elevate their careers: from getting the raise, to new takes on networking and mentoring, to navigating career breaks and curveballs to avoiding the biggest career mistake that most women don’t know they are making.
Author: Sallie Krawcheck
I picked up this book because I’d heard about Ellevest, Sallie Krawcheck’s entrepreneurial venture. It’s an investment platform by and for women, with a unique, proprietary algorithm that tailors to women’s unique salary curve and expected lifespan. I wanted to learn more about the company, and I wanted to learn more about her. I was not disappointed!
I’ve read many “women in business” types of books, and for the first few chapters, this one felt a little bit cheesy. It was a little too peppy, with a little too much of what’s already been said. But I’m glad I gave it a chance. Once she gets into the meat of her ideas, she makes some very interesting and (I thought) novel points. No one else is talking about the “investment gap.” No one else talks about the spending power of women as a mechanism for social change.
As I read this book, I was inspired to take a closer look at my budget. To list out my goals—on paper—with anticipated timelines. To open my computer and research networking groups, both large and small. To become more active on LinkedIn. To have a conversation with my boss about metrics and goals. And if that’s not the point of reading a book like this, then what is?